High-level strategic decisions…

Since I first started working with Judi about 3 years ago, and she initially helped me to define my target niche of minority women, attorneys and federal employees, my marketing efforts are greatly simplified…when I evaluate a potential marketing opportunity or networking event, I ask myself if it will put me in contact with my self-identified target market…these are the kind of high-level strategic decisions that a true business owner must learn to make, and Judi helped point me in that direction.